Samona
Brand Identity
Brand Strategy
Brand Positioning
Overview
We created an illusion of having the word "samona" in a samona, while the typography also looks like a special sauce that can symbolize the modern ingredients of the actual concept. Last but not least, in another perspective, the logo can be seen as a mouth full of "samona".
To make our oceans as rich, healthy, and abundant as they can be.
To elevate one mindset at a time, growing our conscious ocean-minded community.
The logo itself is presented using capital letters and bold format to profoundly capture the public's attention. Notice how the center of the letters A, O and D are completely filled. This starkly contrasts the organization's objective of emptying the Oceans and emphasizes the group's zero waste mentality.
