one box burger

client

OB (one box burgers)

service

Rebranding
Brand Strategy
Brand Positioning

// 2021

Overview

I Am Ocean minded is the first non-profit of its kind. Unlike other organizations, the group takes pride in promoting an upright culture that people can adopt as their own. I Am Ocean minded seeks to build with the local community and successfully put an end to Ocean, Sea and Beach front pollution.

logo meaning
l AM Ocean Minded's logo symbolizes the organization's vision of crystal clear water. The logo is designed whereby the black signifies the current pollution level; the navy blue highlights the group's ongoing efforts in cleaning the waters while the light blue displays the organization's success after achieving their goal.
vision

To make our oceans as rich, healthy, and abundant as they can be.

mission

To elevate one mindset at a time, growing our conscious ocean-minded community.

The logo itself is presented using capital letters and bold format to profoundly capture the public's attention. Notice how the center of the letters A, O and D are completely filled. This starkly contrasts the organization's objective of emptying the Oceans and emphasizes the group's zero waste mentality.

Brand tone

Using the visuals of friendly and positive tones, the logo is designed in such a way that the community can genuinely feel the organization's passion and enthusiasm towards achieving its environmental goals.