By using a vibrant mixture of colors, the logo showcases the restaurant's upbeat personality, while displaying the passion it has towards serving their customers. 

To elevate one mindset at a time, growing our conscious ocean-minded community.

The logo itself is presented using capital letters and bold format to profoundly capture the public's attention. Notice how the center of the letters A, O and D are completely filled. This starkly contrasts the organization's objective of emptying the Oceans and emphasizes the group's zero waste mentality.

By virtue of these elements, the logo is now instinctively more appealing to the public. Provided that the branding registers at the sub-conscious level, people will undoubtedly always choose  FLAKEY for their casual dining needs.