client

Masana

service

Brand Identity

// 2022

Overview

FLAKEY is a restaurant that specializes in serving distinct & unique foods. Bearing a simple menu, the restaurant succeeds by giving customers appetizing meals while maintaining quality control. FLAKEY's goal is to become the go to place for casual dining in Kuwait. 

logo construction
FLAKEY's logo combines 3D letters with white, pink & yellow gradients.The white represents the food quality; the pink displays the restaurants personality; while the yellow reveals the menu's simplicity. Notably, the iconic symbol of the restaurant is the hand emoji picking up a flake.
Tone

By using a vibrant mixture of colors, the logo showcases the restaurant's upbeat personality, while displaying the passion it has towards serving their customers. 

mission

To elevate one mindset at a time, growing our conscious ocean-minded community.

The logo itself is presented using capital letters and bold format to profoundly capture the public's attention. Notice how the center of the letters A, O and D are completely filled. This starkly contrasts the organization's objective of emptying the Oceans and emphasizes the group's zero waste mentality.

Brand tone

By virtue of these elements, the logo is now instinctively more appealing to the public. Provided that the branding registers at the sub-conscious level, people will undoubtedly always choose  FLAKEY for their casual dining needs.