lento branding

client

Lento

service

Brand Identity
Brand Strategy
Brand Positioning

// 2021

Overview

We created an illusion of having the word "samona" in a samona, while the typography also looks like a special sauce that can symbolize the modern ingredients of the actual concept. Last but not least, in another perspective, the logo can be seen as a mouth full of "samona".

logo meaning
l AM Ocean Minded's logo symbolizes the organization's vision of crystal clear water. The logo is designed whereby the black signifies the current pollution level; the navy blue highlights the group's ongoing efforts in cleaning the waters while the light blue displays the organization's success after achieving their goal.
vision

To make our oceans as rich, healthy, and abundant as they can be.

mission

To elevate one mindset at a time, growing our conscious ocean-minded community.

Primary Logo
Main Icon

The logo itself is presented using capital letters and bold format to profoundly capture the public's attention. Notice how the center of the letters A, O and D are completely filled. This starkly contrasts the organization's objective of emptying the Oceans and emphasizes the group's zero waste mentality.

Primary Colors
Brand tone

Using the visuals of friendly and positive tones, the logo is designed in such a way that the community can genuinely feel the organization's passion and enthusiasm towards achieving its environmental goals.